Our Network

Industry Experts

Sue Schneider

Specialist in iGaming / Americas

Sue is one of the world’s leading experts on the internet gaming industry which she began monitoring in 1995, and is currently SBC’s VP of Growth & Strategy, Americas. Starting as an owner of a leading gaming consumer portal from 1995-99, she then launched River City Group, which produced the largest i-gaming events in the world (GIGSE and EiG) and industry trade publications, as well as a business brokerage service. In 2006, River City Group was purchased by Clarion Events, where Schneider remained as CEO/Americas until June 2009. 

Lasha Machavariani

Specialist in CIS gaming markets

Founder and CEO of Sports Media Holding and Setanta Sports Media, Lasha has extensive knowledge of the CIS and Eastern European media and gambling markets. He also brings experience from an operator perspective having held a number of C-Level roles at Georgia’s leading gambling operator Adjarabet, now part of Flutter.com. 

Sam Cooke 

Specialist in Esports

Co-founder of Esports Insider, one of the main B2B news and media companies in the world of esports. Originally a journalist for titles such as City AM and SBC News, Sam is now the Managing Director of ESI overseeing the company’s growth across Events, Media and its agency arm Connect.

George Rover

Specialist in US licensing and regulation

After 17 years as a regulator with the New Jersey Division of Gaming Enforcement (NJDGE), George now offers strategic advice on all aspects of land based and online casino and sports betting law and policy. This includes investigations, licensing, casino operations, market access, internal controls, AML, and corporate compliance across all states. George is also the Chief Integrity Officer of sports integrity organisation Sports Wagering Integrity Monitoring Association (SWIMA).

Jari Vahanen

Specialist in Lotteries/Sports Betting

Jari is a highly motivated, innovative and results driven gambling industry professional who has strong experience from gambling/gaming business.
He has built up expertise in strategic level thinking after 25 years at Finnish gambling operator Veikkaus Oy, regarded as one of the best lotteries in the world. Jari has extensive knowledge of sports and horse betting and digitalisation in all scales of businesses.

Steve Schrier

Specialist in Commercial Strategy

Steve is CEO of Salestribe and has been in multinational global commercial roles for over 25 years in the technology and gaming sectors. He has been on the journey from start-up to exit several times in his career and focuses on high growth through proven commercial techniques. In betting and gaming, Steve was part of the team that built and sold Ash Gaming to Playtech (PTECH.L) in 2011, where he then served for 5 years as head of commercial. Most recently, Steve served as Chief Commercial Officer of SG Digital (SGMS). 

Dan Phillips

Specialist in Business Operations

Over a 25-year period Dan has established himself as a senior figure in the regulated betting and gaming industry. He has held Director and ‘C’ level roles with Playtech PLC where he ran their UK operations for 6-years across 10 subsidiary and core companies. Prior to that he held B2C roles including Gaming Director for what is now Entain under the Coral, Eurobet, and Gala brands for 8-years. He is currently CEO of NEL Advisory.

Corporate Partners

ESI Connect is the consulting and advisory arm of Esports Insider, the leading news, media and events company covering the business of esports. As part of the Sport Global group, SBC Advisory Partners has unique access to the esports industry expertise and network of ESI Connect.

Domius Capital Advisors was founded in 2013 by a team with more than 144 years of total experience in bulge-bracket investment banking. Domius provides best-in-class strategic advice focusing on shareholder value maximization as well as complex transaction-specific situations across Mergers & Acquisitions (M&A), Growth Capital Raising, Structured & Acquisition Financing and Venture Capital & Private Equity Advisory.

Tonucci & Partners is a Top 15 Italian general practice with main offices in Rome and branch offices in Milan, Brescia, Padua, Trieste, Florence, Naples, Tirana (Albania) and Bucharest (Romania), all staffed with its own lawyers and resident partners.In addition to all typical areas of legal & business affairs, the firm has a unique and very solid specialist practice in such key industries as Sports, Esports, Gaming & Gambling, Telecommunications & Media, New Technologies, Renewables, ECommerce, IP/IT and Italian/EU Antitrust & Consumer Law.

Akur Capital, founded in 2012, is one of the foremost independent advisory firms in the sports, betting, and gaming sector. Based in London, Akur’s specialist team has executed multiple cross-border transactions for both public and private companies. Our professionals have advised many of the leading companies in the sector across the full range of corporate activity but particularly M&A and capital raising. Akur has successfully executed on more than 50 deals with aggregate value of over £5 billion since 2013.

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